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Exploring disruptive storytelling technology in theory and practice.

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      15 Feb 2011

      Static People Get Dreamy

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      I'm a Moonage Daydream believer – courtesy of Static People bandmate Dmitra Smith, who creates a vocal valentine to her 30-year Bowie crush. Download here!
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      28 Jan 2011

      New Tune from Static People: The Late Projectionist

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      [audio:http://fmrl.com/wp-content/uploads/2011/01/The_Late_Projectionist.mp3|titles=The_Late_Projectionist] [caption id="attachment_3137" align="alignleft" width="189" caption="The song is a better page-turner"]
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      [/caption] Static People takes you to a mournful matinee with its latest track, "The Late Projectionist." Give it a spin here or download it, compliments of the band. You may also enjoy the novel of the same name by Static People's bassist, now available digitally... Get the Kindle version of The Late Projectionist. Here’s the complimentary Kindle app for iPhone (launches iTunes). As always, The Late Projectionist is available in paperback. Very cheap.
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      2 Dec 2010

      Destroy All Movies (then buy the book)

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      Of all our cultural franchises on –philias, it’s the cinephiles, audiophiles and bibliophiles who foster perhaps the most socially-acceptable proclivities and yet, somehow, they’re still left out in the cold of mainstream culture. Fetishists par excellence, they are the true fans, the one’s that remind us that the etymological root of “fan” is “fanatic” and all the idolatry, zealotry and evangelism that might suggest. Some fanatics horde warehouses of ephemera related to their passions; others shoot rock stars. The more productive fanatics enshrine their beloveds in encyclopedic exegeses as is the case with Destroy all Movies: The Complete Guide to Punks on Film by Zack Carlson and Bryan Connolly, with a forward by punk frontman Richard Hell. Meticulously executed, the book is a near-500 page is as much a mash note to punks and film as it is to the notion obsessive-compulsive disorder has curatorial upside. Case in point: In the low-aiming high concept comedy Brewster’s Millions (inexplicably directed by The Warriors’ Walter Hill) there’s apparently a scene in which Richard Pryor leaves a hotel and in the extreme far right of the frame, a punk with a spiky mohawk is visible for second. Of course, he’s only visible in widescreen home video releases of the film, for, as the authors point out, he’s cropped in the others. Attention to detail such as this demands a redefinition of “completist.” It’s easier to find credible footage of Sasquatch than it is to track every punk who ever appeared in a commercially-released film and for mere seconds at that. Yet, these guys found them all and if on the off-chance that their neurosis failed them, they invite updates and corrections via their website, PunksOnFilm.com Those who weaned themselves from the teat of mainstream media in the 80s found quick refuge in such films as The Decline of Western Civilization and Suburbia (both directed by Penelope Spheeris who deservedly garners puddles of ink) but how many saw director Nick Zedd’s They Eat Scum, Geek Maggot Bingo or War is Menstrual Envy? Enough said. Destroy all Movies (or DAM, as the book refers to itself when in transcribed interviews with the likes of Exene Cervenka, Ian MacKaye and Repo Man director Alex Cox), is a browser’s delight. Not only will it confer punk cred to one’s coffee table, its brief, elliptical entries and occasional interviews with punk film luminaries will make for exquisite bathroom reading (other places in one’s home this book might complement include one’s bedroom end-table and any door in need of stopping – it’s about the size of a small town phonebook, remember those? Yeah, they went out of fashion like liberty spikes.)
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      Music on Film
      , which takes a more agnostic approach to the cultural connection between music and movies, is a pocket-sized, series of scholarly tomes on music-themed films ranging from chestnuts like West Side Story to the chests and nuts faux glam rock of This is Spinal Tap. In the latter release, author John Kenneth Muir draws a genealogical relationship between the lauded mockumentary and the “comic philosophy that arose in a specific context: America on the Watergate era of the late 1970s.” This is the same font that the most iconic iterations of Saturday Night Live, National Lampoon and a bevy of other comedy troupes would spring, alumnus of which comprise the core of Spinal Tap’s creative team – director-performer Rob Reiner and his cast of mock-rockers Christopher Guest, Michael McKean and Harry Shearer. Though slim, Muir’s book presents copious Tap trivia, most of which has yet to be warmed over on the Internet (score one point for print). Apparently, at one point the creators considered involving a subplot based on a “backstage Rosencrantz and Guildenstern angle” and some hapless roadies. Another point to ponder is the fact that Reiner had originally intended to portray a character in th eband but bowed out, instead taking a note from Martin Scorcese’s The Last Waltz and instead conducting candid if softball interviews with the musicians. Throughout both Music on Film: This is Spinal Tap and Destroy All Movies, the question as to whether such expeditions into the depths of cultural arcana are necessary. They are – in the very least the work of fanatics such as these allows the rest of us can just be fans.
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      20 Oct 2010

      How to Monetize Music: The Dome Experiment

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      Late in Fortune’s Fool, Edgar Bronfman Jr., Warner Music, and an Industry in Crisis, author Fred Goodman details the plight of songwriter and producer Pete Waterman, Brit crooner Rick Astley’s collaborator on the now-infamous 1987 hit “Never Gonna Give You Up.” The tune is the punchline to the long-running gag of “Rickrolling” (to the un-rolled, “Rickrolling” is when someone sends you a link you believe to be relevant only to discover that it leads to Astely’s music video on YouTube). Waterman later claimed in an editorial that the video has been seen 150 million times on the video-sharing site, which eventually cut him a royalty check for £11, or $17.48 at present writing. How is it Waterman’s work yielded such a pittance? Credit the Byzantine calculus of royalty schedules. Worse, YouTube insisted that the “exposure” the song gained would surely result in income from other avenues. “That’s BS,” Waterman countered, “Nobody buys music they can get for free on sites like YouTube.” Unlike Waterman, services like Tunecore, CD Baby and Bandcamp, which serve the independent music community, have found ways to contort YouTube and other social media into their business models. At the top of Bandcamp’s web site is the tag “In the past 30 days alone, artists have made $374,714 USD…” Albeit, this sum is shared by Bandcamp’s entire roster of artists including superstar cellist Zoe Keating, who recently quipped during an interview on KQED’s Forum that she purchased a “dilapidated house” from her online earnings. Keating’s real estate aside, the fact is, she does make living proffering music live and online while deftly leveraging social media marketing and online distribution. When host Michael Krasny pointed out that not all artists are as entrepreneurial as she, Keating swiftly replied, “They should be.” Whereas a decade ago “entrepreneurial” was a euphemism for “selling out,” it’s now regarded as integral to an artist’s success now that traditional opportunities are disappearing. Strategies include packaging “artisanal” releases of vinyl, posters and other ephemera paired with download codes to licensing music directly to brands in commercials. As Ben Sisario recently wrote in the New York Times, “Lifestyle brands are becoming the new record labels.” Indeed, Converse is opening a recording studio in Brooklyn where bands can record for free; Mountain Dew releases MP3s on its own record label, Green Label Sound. As a project for FMRL, the Future Media Research Lab, we are experimenting with a variety of music monetization schemes – all at once. The question was “Could we create an act, cut a track, package it in a concept attractive to a brand and see it through profitability?” We started with the music, which came via Penngrove-raised singer-songwriter Orion Letizi and multi-platinum producer Jason Carmer, whose credits include work with The Donnas, Chumbawamba and RunDMC among others. How did we get a mega-producer? We emailed him. As Carmer commented on Ear Whacks, a music-themed video blog, “You can actually work with a lot of really good producers now because there’s nothing going on. There are a lot of guys just sitting around trying to make the transition.” Carmer suggests that producer talent is available to new artists at lower fees for reasons as obvious as economic to the fact that labels no longer pursue the musical styles that interest them most. Next we wrapped Letizi’s 80s-inspired ditty “Yeah, We Know” into a narrative that could support several episodes of a web series. The pitch: “Four Sonoma State Students enlist in sociological experiment that finds them sealed in a biodome. They form a band and hope to sell enough music and merch online to buy out their contract.” We cast local 20-something actors for the “band,” shot and edited a video, then shopped it to several brands until one bit – a foods company, which came in as a sponsor and whose product will be seamlessly integrated into upcoming storylines. The video, Still in the Dome, features a shorter mix of the tune and is free. The “album mix” of the song is available for paid download. Will it work? Perhaps. All creative contributors have already been paid – a triumph in itself. A case study of the experiment will be published here next month. In the meantime, the music industry should know, we’re never gonna give you up. For the full "dome" experience, visit StillintheDome.com.
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      13 Oct 2010

      Mock Stars

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      Apart from Spinal Tap and The Rutles, few rock the mock as well as Dan Bern and Mike Viola, the duo behind the tunes for Walk Hard: The Dewey Cox Story and Get Him to The Greek. Both flicks were produced by Judd Apatow whose mandate was to be both funny and rock... Bern and Viola discuss their creative process in this interview on KCRW's The Business. [audio:http://fmrl.com/audio/KCRW_TheBusiness_MockSHitSongWriters.mp3]
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      11 Jul 2010

      Rapture Right: How to get the Good kind of Bad PR

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      Publicists should take lessons from the Rapture Right. In lieu of the humdrum press release, branded-tchotkes or complimentary tickets, the purportedly hardcore, right-wing Christian duo simply threaten boycotts. Responses from the media run the gamut from “Huh?” to bona fide alarm and even the occasional 700-word column in an alternative-news-weekly. The post-goth garbed Rapture Right represent the vanguard of contemporary ultra-conservative religious activism. Their public relations arsenal brims with all order of contemporary messaging tools – social media profiles and educational videos on their website TheRaptureRight.com as well as original music and forays into public protest. Of course, their penchant for pedantry and relentless religiosity keeps the ranks small. Their total headcount numbers two – just enough to enjoy one of the more elaborate inside jokes to be conceived, immaculately or otherwise, in Sonoma County. As the Rapture Right, the doctrinaire duo Timothy and Trevor Christian position themselves, among other things, as “a hardcore Christian electro-goth band that has been writing music for God through God for God to listen to for the past couple of years.” Doff the pageboy do’s and pancake makeup and they’re Glen Stewart and Daniel Walker, respectively, whose métier is an arresting hybrid of performance art, activism and satire that raises eyebrows – and sometimes fists. Like their corporate counterparts the Yes Men (the consummate culture-jammers who don blue-chip personae and wreak havoc on major media advancing dubious agendas in the name of capitalism) the Rapture Right similarly deconstruct the codifications of a particular social paradigm to both edify and entertain. Like magicians or conmen (the most convincing performers are often both), the Rapture Right has also honed the art of misdirection. Their joke isn’t necessarily on the conventional God-fearing folk to whom the Rapture Right might represent some kind of dyed-black apotheosis. Rather, their targets are the comparatively silent voices in the religious debate – agnostics and atheists – whose activism often ends with the application of a “Co-Exist” bumper-sticker on their car. In the past decade, there have been a few occasions in which secular interests mustered effective commentary in comedy, the most successful example being the Flying Spaghetti Monster. Created by Oregon State University physics grad Bobby Henderson, the absurd deity was a protest against the Kansas State Board of Education, which had permitted the instruction of intelligent design as an alternative to evolution in public schools circa 2005. Henderson’s gambit was that the description of an “intelligent designer” was vague enough to include his “Pastafarian” theory of creation and should likewise be taught in science classes. Later, Bill Maher made waves with his pro-secular documentary Religuous (naturally, the Rapture Right boycotted it and were featured on the film’s website after Stewart phoned its distributor and claimed to be covering the boycott for a local daily metro). What distinguishes the Hail-Mary-pranksters is the personal peril they put themselves in while confronting secular humanists, a group with which they both identify philosophically. In a way, they’re martyrs. According to Stewart, real Christians tend to shy away from the Rapture Right. “They’re either afraid when they see it or they’re embarrassed when they see it, so they stay away altogether… 90 percent of the people who email us are secular who are so outraged, yet, they don’t get it, they didn’t see the satire and they’re just so mad.” Stewart added, “It’s nice to see that happen because it’s actually motivating them.” Ironically, it was one of their non-believer brethren that confronted them during a recent mock protest of a Santa Rosa BP station. While shouting “Calm down!” through a bullhorn and brandishing signs that read “Real Christians support BP,” the Rapture Right were approached by an irate, self-identified atheist who was filling up his jeep. Appalled by their antics, the man assailed the performers for touting, among other notions, that “Oil is natural.” “I said you should be driving a hybrid, you know, you shouldn’t even be here,” Waller recounted. Throughout, neither Stewart nor Waller broke character, not even when the police arrived after the atheist aggressively knocked the video camera from Waller’s hands. As Waller later remarked, “It’s a lifestyle for us." Listen to the ArtsID interview...
      The Rapture Right. To rouse so-called atheists and agnostics to stand up for their beliefs, secular humanist performers Daniel Walker and Glen Stewart employ the identities of Trevor and Timothy Christian – a pair of right-wing, bible-thumping, goth activists. The satirical identities not only raise eyebrows, they sometimes raise fists. From ArtsID... [audio:http://dhowell.com/podcast/artsid/rapture-right.mp3]
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  • FMRL Blog

    Writer and producer at FMRL where we explore new ways of making media for fans and brands.

    Columns: Bohemian.com | SonomaNews.com

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