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      21 Nov 2011

      Siri, Please Teach Google Voice to Listen

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      Sometimes using one’s smartphone is like playing a game of, well, “telephone.” Half the time no one can hear you and when they can, the message gets lost in translation – even when it’s not actually being translated. I’m convinced that mine is actually a “smart-ass phone” given how it willfully drops calls, truncates texts and creates general mayhem in my personal and professional lives. “Can you hear me?” becomes “Gland doo deer meat?” I sound like a Martian ordering venison.*

      Perhaps I shouldn’t complain. The fact that one can speak into a rectangular hunk of plastic that beams one’s voice to the heavens and back to whomever you’re calling is pretty damn marvelous. Except when it’s not. And what truly doesn’t work is the voicemail transcription on freebie messaging service Google Voice. Again, I shouldn’t complain – the Mountain View search giant takes my voice messages and spits out text to my phone so I can take action without taking the call. For free.

      The problem is that their translation mechanism works more like a game of MadLibs with an emphasis on the “mad” part, as in “mad as a hatter” or as Google Voice interprets it, “Man has gone splatter.” This man has nearly gone splatter off a few rooftops after simply hearing my own name gargled by the Google bots. As one might imagine, “Daedalus” is a voice-recognition time bomb.

      On a recent occasion, Google Voice assumed my name was “metal brush.” I don’t even mind “Metal Brush,” which sounds like an ’80s hair band gone literal. What I mind is getting gibberish texted to me instead of my messages. So, I’ve turned off the automatic dispatch and instead check my voicemail like someone from the last millennium. Fortunately, iPhones let you scrub through your messages without having to listen to every second. This is godsend since, no matter, how much my outgoing message emphasizes “leave a brief message,” I get a soliloquy. It’s like having Hamlet call with a question and no intermission in sight.

      Google’s been trying really hard to work out their voice recognition for some time. I remember when they were still operating Google 411, which purported to be a telephone directory when in fact it was a huge voice data acquisition tool. Since it knew where you were calling from, it could assess and catalog the nuances of your regional accent. And it was probably recording us so that somewhere there’s a record of me stammering my request for an Indian take-out number in my twee-transcontinental accent (this was before there was an app for that – the curry, not the accent).

      Meanwhile, Siri, Apple’s answer to the question, “Can voice recognition just work, for crissakes?” was recently born into a few million iPhone 4Ses. Sadly, this came on the eve of the passing of Steve Jobs (whose name is probably the English translation of whatever language “Siri” is).

      Consequently, she lost a little of her limelight, though she’s been more than compensated with fawning reviews and loving fan tributes. As can be expected, some wags have made videos of themselves tricking Siri into saying naughty notions chiefly by hacking their own IDs so the phone thinks their names are four-letter words, making it unclear who the joke is really on. I have yet to upgrade so I’m unsure as to how Siri will destroy the pronunciation of my name or transcribe mine or others’ words. I do hope, however, the next time Hamlet calls she’ll cut him off with a brisk, “That’s the question, isn’t?” and hang up. *Some of these examples have been made family-friendly.

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      26 Jan 2011

      5 Tips for New Apple CEO

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      Apple’s Steve Jobs is taking medical leave just as tech writers were running out of puns on his name. The “Patience of Jobs” and the “Getta Jobs” gags, not mention the “How do you like them apples?” will soon be retired at least for a while. In the meantime, the gaping hole left behind will have to be filled with someone with the same verve, nerve and ability to swerve as the Apple co-founder. Unfortunately, the iClone is still in beta so we won’t be seeing a shiny new Jobs-spare anytime soon, so we’ll just have to make do with acting CEO Tim Cook who’s held the position when Jobs has previously taken leave for a liver transplant. Of course, there’s surely a coterie of drooling bastards who’ve been eyeballing Steve’s job since his bout with pancreatic cancer in 2004. Should anyone else ever get a shot at the gig, here are five tips on how to be the next visionary of Apple’s eye: 1.) Be iconic. Jobs’ is known for his black mock turtleneck and the mid-rinse blue jeans, which have comprised the CEO’s costume since the late 80s. This is what I like to call an “action figure outfit,” meaning, the costume in which one will be molded in plastic. Think Anna Wintour’s sunglasses or Dali’s mustache or Buckethead’s bucket. 2.) Be divisive. As Ricky Nelson crooned, “You can’t please everybody, so you’ve got to please yourself,” which is either about masturbating at an orgy or focusing like a laser on one’s own vision. Provided you’re vision is in sync with market desires, or better, foments said desire, you’ll likely be on the right track. In fact, if you don’t rile any sort of opposition – be that from your board, stockholders or the tech pundit of the week – you’re not creating “disruptive technologies” just, um, ruptive ones. 3.) Be brilliant. It turns out you have to have the goods if you actually want to impress anyone and contort the adoration of the masses to one’s favor. As sci-fi scribe Arthur C. Clarke opined, “Any sufficiently advanced technology is indistinguishable from magic.” Think back to the prehistoric telephony you pocketed in the dark days before the iPhone – if you’re honest with yourself you’ll probably recall a bit of awe and wonderment akin to perhaps being shown the magic of fire. Of course, being brilliant means being ahead of the curve but not so far ahead as to make a wrong turn, losing your peeps on the way. Remember the Newton, Apple’s ill-fated first foray into the handheld computing market back when we called them PDAs (“personal digital assistant” now sounds as quaint as “public display of affection”)? 4.) Re-invent the wheel. Jobs and Woz didn’t invent the personal computer, they perfected it, or at least a version of it ripe for its time. Mp3 players, mobile phones? Ditto. Apple has consistently entered existing markets, improved them beyond measure and come to dominate them. When’s the last time you went to a record store? Sure, Jobs and his gang might have cost the hairball brimming with alt-metal trivia behind the counter his job, but he sold you the one good Helmet track without having to buy the whole album too. 5.) Be secretive. This may sound counter-intuitive in the era of Facebook and rampant lip-service to corporate transparency but, alas, it’s a sure-fire way to spur conjecture, conversation and wishful-thinking on the part of consumers, media and (sometimes more importantly) competitors. Consider the fact that there were at least a couple manufacturers who dumped their own tablet lines mid-production after witnessing the marvel of the iPad last year. Jobs is so damn secretive, for example, no one actually knows what’s wrong with him, which keeps everyone guessing and stock prices bobbing along. “The right to privacy of a CEO about medical conditions should be outweighed by the need for disclosure under certain conditions,” wrote Ben W. Heinman, Jr., author of High Performance with High Integrity, of Jobs illness in the Atlantic Online. Fat chance that’ll happen. One of the joys of driving the Apple cart is choosing when to upset it.
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  • FMRL Blog

    Writer and producer at FMRL where we explore new ways of making media for fans and brands.

    Columns: Bohemian.com | SonomaNews.com

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