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      11 Feb 2012

      New eBook Reveals the Dark Side of Sonoma Wine Country - Yahoo! News

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      When writer Daedalus Howell left Hollywood and returned to his native Sonoma County, he found it transformed into "Wine Country." He embarked on a journey of wine and words that became "I Heart Sonoma: How to Live & Drink in Wine Country," a collection of hilarious personal essays.

      Berkeley, CA (PRWEB) February 10, 2012

      When writer Daedalus Howell left a middling career in Hollywood and returned to his native Sonoma County, he expected to find the rural, rolling hills of his youth. Instead, he found the bucolic landscape strewn with vineyards and overrun with tourists. In short, Howell had found “Wine County."

      A fish out of water in his home town, Howell embarked on a personal journey through words and wine, writing an award-winning column for the 138-year-old Sonoma Index-Tribune and other regional and national publications. Berkeley-based digital publishers, FMRL (http://fmrl.com), has published these hilarious personal essays as "I Heart Sonoma: How to Live & Drink in Wine Country."

      The new ebook features Howell’s dark humor on a variety of subjects like the unspoken war between Sonoma and Napa, how “artisanal” is the New “Xtreme” and how wine country weddings can lead to heartbreak (which the Sonoma-born star of ABC’s The Bachelor can’t tell you). Here's some useful information from Howell's ebook:

      1.) How can I tell if a wine is corked? Look at the neck of the bottle – if the cork is still lodged within it, the wine is, as it is known in the trade, “corked.” Similarly, if the wine is closed with a screw cap it’s said to be “screwed.” Hence the term “screwed up,” which is colloquial slang for “empty bottle.” For example, the bottle presently in front of me is empty, thus, “I’m screwed up.”

      2.) You can’t judge a wine by its label. True, but you can judge a label by its wine. During the first glass, opinions run the full gamut – from “Hmm” to “Uh-huh.” The second glass of wine leads to more in-depth label observations like “Hey, this bottle has a label on it.” By the third glass, label critiques are often characterized by proclamations of “I love you, man” and “Let’s get another bottle of – wait – what’s it say on the label?”

      3.) Sonoma’s winery owners are filthy rich. Well, winery owners used to be filthy rich but, as the adage goes, to make a million in wine, start with ten million. Wine is largely a labor of love. And a tax shelter. The trick is getting the owners to “write off” a bottle in your presence. I’ve written off many a bottle since moving to Sonoma and a few have even written back.

      "I Heart Sonoma" is available on a variety of digital platforms, including the Apple iPad, Amazon Kindle, Barnes & Noble Nook, Kobo and Sony eReaders. It is also available through the Google eBookstore and at independent bookstore sites through IndieBound.org.

      For more information about the "I Heart Sonoma," visit http://iheartsonoma.fmrl.com. For more information about Daedalus Howell, including an author bio, blogs, short films and availability for readings, workshops and events, visit http://daedalushowell.com.

       

      via news.yahoo.com

       

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      29 Dec 2011

      5 eBook Apps that Amazon and Apple Will Fear

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      How do you autograph an ebook?

      by Daedalus Howell
      Dec 29, 2011 - 03:40 PM
      Daedalus Howell

      Daedalus Howell

        Given Amazon’s pre-Christmas blitz and Apple’s prowess with any object they care to precede with a lowercase “i,” there’s a significant chance that you’re either reading this on a Kindle or an iPad. Dozens of e-reading devices have proliferated in the market. Even brick-and-mortar stores like Barnes and Noble proffer a book device some marketing type convinced them to call a “Nook,” which sounds more like a place one might have breakfast or a word you’d repeat three times to summon the ghost of Curly from the Three Stooges.

        If you’re presently swiping and hyping the written word on your shiny new e-reader, let me personally welcome you to the 21st century. You’re evolution from pulp to pixel is not only saving the backs of hacks but some trees as well. But don’t worry, your media diet won’t suffer for lack of roughage. There will be much to chew on, from breathless editorials eulogizing the passing of print to the inclusion of paperboys on the endangered species list.

        It’s notable that in 2011, Kindle ebook sales overtook those of traditional printed books at Amazon. In an unmarked grave somewhere in Mainz, Germany, a man named Gutenberg is beginning to turn. Though this might betoken a critical shift in how we read books, it also changes how we handle books – or, for that matter, mishandle books – now that they’ve gone from physical objects to merely data on an expensive device.

        For example, how do you burn an ebook without having to visit the Apple Store afterward to replace your beloved iPad? There should be an app for that. In fact, there are several apps waiting to be born into this brave new world of reading without paper (it’s when we start reading without words that we should worry).

        Here are my prospective “5 eBook Apps that Amazon and Apple Fear:”

        1. As mentioned: The ebook-burning app. This app allows you (or the fascist regime you live under) to “burn” your ebooks by erasing their data with virtual fire without harming your device. As the author of a forthcoming ebook, I invite my critics to purchase and “burn” as many books as they wish. Seriously, go big – then watch your money burn a hole in my pocket.

        2. An autograph app. There’s nothing sadder than watching a fanboy trying to wipe Neil Gaiman’s scrawl off an iPad 2. Yes, you can effectively tattoo your tablet with a Sharpie but it makes using it similar to wearing glasses that have been tagged with graffiti (attention, “cool hunters,” this could be a hot trend for 2012).

        3. An overdue library book app. Many libraries now lend ebooks but unlike printed books they don’t need to be returned, the data just evaporates from your device – as does the library’s revenue stream in overdue fees. Using geo-location to virtually hide your borrowed ebook somewhere in your house, office, car, etc., the library can charge your credit card until you find it. If you find it.

        4. Smarty Pants eBook Covers. Change lowbrow Stephen King into highbrow Albert Camus with a mere tap of this app, which will stock your virtual bookshelf with a pile of “trophy” books that make you look smarter than you are. 

        5.  The Used College Textbook app. This app adds a yellow “used” sticker to the cover of your selected ebook, covers its text with erroneous notes and charges your parents and extra $50 for the privilege.

      • • •

        Daedalus Howell’s "I Heart Sonoma: How to Live & Drink in Wine Country" is coming to an ereader near you in January. Learn more at FMRL.com.

      via sonomanews.com

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      29 Dec 2011

      The Rise of the eBook

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      Iu_xpl5dlcom
      Sure, 2011 saw a congressman inadvertently tweet his boner to the masses, Steve Jobs' permanent departure from Apple, and Amazon's overheated foray into the tablet market. The media and tech news of 2011 that will likely have the most enduring effect on our culture, however, is the rise of the e-book.

      The Association of American Publishers and the Book Industry Study Group released a report earlier this year that indicated e-book sales in 2010 were 114 million. When sales data for 2011 rolls in, I expect it to have doubled.

      Thank the iPad and the Kindle. Though e-books existed in various form long before tablet devices, the sales for Apple's iPad (about 25 million sold by June of 2011) and Amazon's Kindle Fire (reportedly selling 1 million a week) suggest cultural ubiquity.

      Moreover, these guys are ruthless. Amazon recently raised the ire of indie booksellers and their patrons with its price-check shopping app, which enables consumers to scan a barcode and compare the prices of goods at brick and mortar stores with Amazon's prices. This in itself wasn't necessarily offensive; it was the 5 percent discount offered by Amazon for choosing to purchase from the online juggernaut instead of Main Street.

      Predictably, an "Occupy Amazon" movement ensued among booksellers, which might seem like rearranging deck chairs on the Titanic. E-books now account for about 20 percent of all book sales, which is remarkable when one considers that movable-type press was created 561 years ago and the iPad only two years ago. At that rate of disruption, e-books will entirely supplant printed books within the decade. Real life, of course, doesn't work this way. But still, the numbers are staggering.

      Consider this: in 2011, a mere four years after the introduction of its first Kindles, Amazon reported that e-book sales have surpassed those of printed books. Even sci-fi legend Ray Bradbury, who's been publicly skeptical about digital media (e-books "smell like burned fuel," he famously opined to the New York Times) has finally permitted Fahrenheit 451 to be released as an e-book.

      Of course, the revolution has not been without its casualties—like, perhaps, fair trade. The European Commission recently opened formal antitrust proceedings to "investigate whether international publishers" including Harper Collins, Simon & Schuster and Penguin, have engaged in "anti-competitive practices affecting the sale of e-books in the European Economic Area, in breach of EU antitrust rules." Moreover, they allege Apple may be helping them.

      Be assured, the outcome of this investigation is coming soon to an e-book near you.

      Daedalus Howell's e-book 'I Heart Sonoma: How to Live and Drink in Wine Country' comes out in late January.

      via bohemian.com

       

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      8 Dec 2011

      How to Gift an eBook | BookBaby Blog

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      How to Gift an eBook

      by Chris Robley on November 29, 2011 in eBook Distribution, eBook News

       

      Black Friday and Cyber Monday sales reports are in; Kindles, iPads, and Nooks are flying off the shelf! I was in a Barnes & Noble on Friday and the line at the Nook station almost went out the door. What does that mean? eReaders will be under millions of Christmas trees this year. But it’s a little more difficult to imagine gifting something as virtual as an eBook, right? Wrong!

      Now you can easily gift an eBook with a few clicks of the mouse. Amazon and Kobo allow you to purchase specific eBooks as gifts. All you have to do is type in the email of the recipient, along with the date you’d like the eBook “delivered.” Or you can print out a gift receipt to put in a Christmas Card.

      For iPad, Nook, and SonyReader, you can purchase gift cards. (Amazon and Kobo also have gift cards.)

      Digital publisher Open Road Integrated Media made the above series of videos for anyone wanting to gift an eBook this season. The video can be a little bit glitchy, so give it a second to warm up. Also, click the “See More” button to select the appropriate video for the appropriate eReader.

       

      via blog.bookbaby.com

      This could be quite useful to ebook publishers/authors doing select press outreach. The ebook format provides a better reader experience than a pdf and also serves to remind that the work has inherent value -- it's not a freebie, it's a gift. Or a bribe, depending on your marketing strategy.

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      18 Oct 2011

      Kindle Aflame

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      Kindle-fire
      Nearly 60 years ago, sci-fi scribe Ray Bradbury put the "lit" in literature when he opened his dystopian exploration of censorship Fahrenheit 451 with the memorable line "It was a pleasure to burn." In the classic fable of a world without books, "firemen" of the future pump kerosene onto pulp, thus keeping dangerous ideas from impressionable minds. (In an ironic turn, Bradbury's book was eventually banned itself.) Now where there's smoke, there's also Amazon's latest addition of its e-reader line of products, the Kindle Fire.

      Unlike those in Bradbury's tome, Amazon's CEO Jeff Bezos isn't trying to do away with the dissemination of ideas so much as make it easier, or at least make easy money while making it easier, while obviating the need for print editions. Lauded as the first serious rival to Apple's iPad, the Kindle Fire is also a tablet device, competitively priced at around $200, about half the price of an entry-level iPad. This has led some to conjecture that Amazon's device is a loss-leader in the same manner that low mobile-phone prices are subsidized by their calling plans. If this is true, the use of ye olde "give them the razor, sell them the blades" business model suggests that once again content is king.

      Using 2010 sales data from major publishing houses, last March, Publishers Weekly released a study that indicated that ebooks are turning as many heads as digital pages. "Many top-selling authors on the 2010 hardcover chart are among the e-book top-sellers, including Stieg Larsson's The Girl Who Kicked the Hornet's Nest, with electronic sales of 775,000 compared to 1.9 million in print," wrote Daisy Maryles. This bodes well not only for the usual suspects of bestsellers lists but for newbies, who aren't often invited to the print party.

      The advantages of e-book publishing are manifold—it's cheap, the barrier to entry is low and there's no dearth of old and new content flooding into the ubiquitous ePub format. A universal electronic text platform, ePub was devised by the International Digital Publishing Forum as a "reflowable" device "agnostic" ebook standard, meaning it formats itself to whatever format one uses, from an Apple iOS device to Google's Android or anything in between. It's the mp3 of books.

      Given its price point and symbiotic relationship with the world's largest bookseller, the Kindle Fire and its e-reader brethren are both fanning the flames of retail-reading and hosing some much-welcomed kerosene onto the publishing biz. Surely, print die-hards will balk at the notion of reading on a digital device, but as Robert Frost wrote, "I hold with those who favor fire."

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      29 Apr 2011

      Publish Your Goddamn Book Already

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      Publishing is dead. Long live publishing. Or at least, self-publishing, which, thanks to a plethora of services and a general de-stigmatization of the so-called vanity press could be entering something of a golden era. So where are the literary breakouts? The through-line from Gutenberg's invention of movable type to the desktop publishing revolution of the mid-'80s to our present social-media megaphones, which permit instantaneous publishing of any thought to traverse from one's temporal lobe to one's fingertips, can be graphed with a zigzag darting between the authors and publishers and whoever thinks who is in charge at any moment. Turns out, the author has always been in charge. Moreover, the social acceptance of blogging and other forms of essentially self-published writing has fomented a sea change in the minds of authors who once fretted whether their work was legitimate or not if it hadn't passed through the hands of a third party. Remarkably, until the 20th century, most literary works were author-published, an MO that seems to be returning thanks to a myriad of new publishing solutions that have emerged in the past decade. Besides the ubiquity of print-on-demand services like CreateSpace and Xlibris that provide an a la carte menu of services to escort one's work from a manuscript file to a printed paperback, the burgeoning eBook phenomenon is rapidly becoming where one is most likely to find the next Jonathan Franzen or Sarah Vowell. Electronic readers are approaching market ubiquity. At present writing, at a cafe, three of the four people reading on the patio are doing so on electronic devices—two Kindles and one iPad; the lone analog holdout is reading a yellowed, dog-eared paperback that looks as if it were rescued from a recycle bin. Apple's online iBook store, Amazon's Kindle Store and Barnes & Nobles' Nook store are among the throng of new venues for the written word now available to authors. Pushing written content to readers online has been here since day one of the internet. But the ability of readers to push real dollars back up the pipe to the author, conveniently, safely and instantly is something else entirely. New companies are springing up to facilitate these transactions and deliver "creator-owned" content (as they say in the indie comics trade) into your digital devices. Among them is independent music stalwart CD Baby, which took its music marketing model (they aid direct-to-consumer music sales for bands via downloads and on-demand CD delivery) and retooled it for authors. Book Baby is among the latest ventures serving this emerging market, helping authors place their creations on iPads and alike for a nominal fee. It's high time the would-be literati exhume their treatises and tracts, tell-alls and tomes from the virtual drawers of their laptops and begin the next renaissance in letters. The sound the next literary lion makes won't be a roar so much as a click.
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  • FMRL Blog

    Writer and producer at FMRL where we explore new ways of making media for fans and brands.

    Columns: Bohemian.com | SonomaNews.com

    My latest:
    "I Heart Sonoma: How to Live & Drink in Wine Country" available now at an eBookstore near you.

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