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      14 Aug 2010

      The Wheel of 4Chan

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      Online community gets spin from Fox to Anonymous

      For some, like Fox News, the online community known as "4chan" is a terrorist training camp. For others, including a growing cadre of Sonoma County teens—particularly those who are male, live with their parents and are practiced in navigating the backwaters of the web—4chan is a graffiti-tagged playground where the proverbial soapboxes of free speech are stacked like an endless game of Jenga. "It depends on where you go," said an 18-year-old Sonoma man, who, like the de facto identity setting when one logs on to 4chan.org, prefers to remain anonymous. "Some places are the armpit of the internet; other places are a great place to share information, photos and generally waste time."
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      In its current iteration, the board offers little more in the way of user interface than the assiduously utilitarian Craigslist. Though 4chan may look like a reliquary for ancient HTML code, it functions as the primordial soup from which many of the internet's memes erupt virally into public consciousness, from Rick-rolling (punking people with cloaked links to a certain Rick Astley video) to "LOL cats," photos of kitties captioned with poor grammar (and later the cornerstone of a media empire launched Ben Huh, who was featured here in May). Like much of the internet's quirkier mutations, 4chan was birthed in the bedroom of a 15-year-old high school student. It's putative father, the now 22-year-old Christopher Poole, who uses the online handle "moot," sought to create an American version of the popular Japanese board, Futaba Channel, which itself was an offshoot of 2channel, another Japanese site thought to be the largest online forum in the world. 4chan offers a bevy of forum topics, from Japanese culture and creative pursuits (origami, art criticism, fashion) to weapons and the paranormal and, predictably, most shades of pornography, animated and otherwise. As with any community, 4chan has its own culture and protocols with different permutations for each topic forum. It even has an orientation procedure of a sort. According to the Sonoma teen, most people begin their 4chan odyssey in a forum simply called "/B/." "If you're in /B/, you're probably an immature asshole. Most people who start out in /B/ are about between the ages of 11 and 18, like my age, and it can go higher and lower, but it doesn't really matter," the teen explained. "It's just the way it works—it's like your growing-up period. It's that stage of puberty." It follows then that one's online pubescence comes besotted with juvenile humor, especially as regards the use of one's identity. "If you put a name in the name field, you're called 'name fag,' which most users don't mind. They're usually not douche bags or people who are likely to get flamed," explained the Sonoman, who made ample apologies for the board's use of hate language. First timers are advised to "lurk," online parlance for lingering in a forum and absorbing its ethos before eventually daring to post something. The blowback for not respecting the culture of a board can result in an online tongue-lashing or worse. Some 4chan participants, under the loose moniker "Anonymous" (what else?), have allegedly organized campaigns of harassment against organizations and individuals that have raised its ire. Last month, the group virtually shut Gawker.com down, swamping the massive aggregate's servers. Last spring, Brian Mettenbrink of Nebraska was sentenced to a year in federal prison and ordered to pay $20,000 in restitution to the Church of Scientology after being convicted of participating in such cyber-attacks. Other allegations have been lobbed at the group, which isn't so much an organized body as a highly motivated evolutionary offshoot of crowd-sourcing. Perhaps someday their collective energies will further coalesce and spring new variations on activism, protest or even candidacy. Until then, as the Sonoman explained, "We're basically the quintessential geek culture, you know." But it's the geeks who shall inherit the earth.
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      21 May 2010

      I Can Has Creative Commons

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      An Interview with Cheezburger maven Ben Huh

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      Often when journalists go online, they merely turn their beats into blogs and continue churning the chum of bleeding leads. But for journalist Ben Huh, a different path beckoned. "There was this idea," he says, "about a cat website. "I had a job I didn't like and I wanted to leave. I might as well go jump in with the sharks," continues Huh, the 32-year-old founder of the Cheezburger Network, a blog-based enterprise perhaps best known for propagating the "lolcat" phenomenon, which usually manifests as a photo of a feline humorously captioned with intentionally poor grammar (the "lol" prefix is an net-borne acronym for "laugh out loud" or "lots of laughs"). Huh formally launched I Can Has Cheezburger, a site dedicated to lolcats that he acquired from its founder-blogger Eric Nakagawa in 2007 after a brief collaboration. "I figured that if I don't do well, there goes my career, and if I do well, there goes my career," Huh said during the Web 2.0 Conference, co-presented by Sebastopol's O'Reilly Media. At any given point, Huh operates over 40 sites, each representing a crash course in internet memetics and user-generated content. The sites receive over 19,000 submissions a day, which Huh and his staff of 42 individually comb for appropriateness and to spot trends. Throughout, Huh says he asks himself, "Is this a thing? "I've found that I'm no better a judge of what's going to work versus anyone else in the world. So we've made it into a numbers game," Huh says. "We make it as organic as possible. If users send in content that we see in large volume, we'll attack those first." Given the low cost of launching a site, Huh experiments with combinations of content and community until he has a hit. Some sites last only weeks, while others flourish and draw millions of eyeballs a day, which he monetizes through ad sales and by hawking related merchandise. And like porn sites, each has its own community of fetishists ready to share and revel within their particular niche. Take graphs, for example. Graph Jam, one of Huh's more esoteric sites, is devoted to "life and pop culture graphed for your inner geek" and consists of an ever-growing collection of pie-charts, bar graphs and sundry other illustrations positioned as observational humor. A recent submission graphed the "Motivation to Paddle Faster in a Canoe," with "Canoe rental time is almost up" and "To keep in control while negotiating rapids" represented as small slivers in a pie otherwise dominated by "You hear banjos." Deliverance meets PowerPoint—it's precisely the kind of cross-pitch that would have one thrown off a Hollywood lot that's the life blood of Huh's empire. It's also an indication that the way we both consume culture and create culture is changing. It's a Mulligan stew atop the hearth of the creative commons, but the question looms: Who owns it? The answer is fraught with implications for content creators of every stripe, particularly when they intersect in the cluttered byway of internet culture and traditional media. "There's been a recent example of a photo of a monkey that's frowning while riding on top of a kid who is swimming, and it looks like the monkey is drowning the kid. So one of our community members captioned it with 'Assassin Monkey Is Not Pleased with Its Dayjob.' This photo went around the internet for a long time, and a major comics house picked up the photo and said, 'We're going to build a character out of this.' And I thought, 'Well, that was created by one of our community members, and they're claiming it as their own,'" Huh says. What bristles Huh and others in his position is the lack of reciprocity between traditional media enterprises—those who leverage their copyrights and trademarks—and the world of user-generated content. If the community member in question posted images from the comic that poached Assassin Monkey, he would quickly be served with a cease and desist order, suggests Huh. "It's a very unfair relationship," he says. "They're drawing inspiration from a community of people who are putting it out there in the public domain. Therefore, there's some obligation for them to put it back into the public domain." The graph depicting the outcome has yet to be submitted, but one can assume it will make one laugh—or maybe cry.
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  • FMRL Blog

    Writer and producer at FMRL where we explore new ways of making media for fans and brands.

    Columns: Bohemian.com | SonomaNews.com

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